Confirmed: Obama Is Campaigning on Xbox 360!

According to this NY Times article Presidential candidate Barack Obama is in fact campaigning on the Xbox 360 in the game Burnout Paradise.

The senator’s campaign committee confirmed the advertisements.

“I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told me via email, noting that EA regularly allows ad placements in their online games. “Like most television, radio and print outlets, we accept advertising from credible political candidates,” she continued. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”

The constant online atmosphere of Xbox live and the Xbox 360 allows for in game live dynamic marketing opportunities for many companies and individuals.

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This entry was posted on Tuesday, October 14th, 2008 at 4:05 am and is filed under Internet Marketing, Off Topic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.